The image at the service of trust: Vox Agency undertakes an institutional mission alongside Akassaa
It all began with an open conversation around a simple idea: what if we looked at the corporate world differently? Not through scripted speeches or yet another standard corporate video, but through imagery. Through what is seen and felt. Through faces, gestures, and the atmosphere of work. This vision sparked a new collaboration between Akassaa and Vox Agency.
Our team was tasked with creating a comprehensive visual package, blending photography and video, to capture what words often fail to convey: an atmosphere, a dynamic, a company culture. The goal was to portray the essence without pretense authentic interviews, refined portraits, candid work scenes, and lively exchanges between colleagues.
Over several days, we crafted, image by image, a sensitive and human-centered narrative. Our approach was guided by a simple principle: to produce content that is honest, coherent, and true to the people, environment, and project at hand. The artistic direction was understated yet vibrant, with seamless editing and a carefully controlled visual language.
This project aligns fully with Vox Agency’s vision to become a leader in communication for development across Africa. We believe in the power of visual storytelling to drive social and economic transformation on a continental scale.
— Rodolphe AGUEMON President of Vox Agency
The deliverables a main video, a short digital capsule, and a series of high-resolution photos—reflect this commitment to precision and narrative. But what stands out most is the process: a collaborative effort with on-the-ground teams, built on dialogue, adaptation, and active listening. This project was as demanding as it was smooth, as technical as it was deeply human.
This is exactly where we want to be: working on projects with substance, meaning, and human impact. Showing businesses differently without artifice, with precision and authenticity.
— Souleye SARR, Communication for Development – Vox Agency
I’m never just behind the camera or solely in front of a screen. I’m where we strive to make visible what defines an organization’s strength: its values, its people, its truth. That’s Vox Agency capturing the essence, translating a vision, and telling stories with authenticity.
Thank you to Akassaa for their renewed trust. This project is more than a job well done. It’s another chapter in a shared story we continue to write, a frame that reflects who we are: rigorous, creative, and deeply committed.
Souleye Sarr, C4D Vox Agency
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